Clickbank Gravity Scores Can Be Your Undoing
I remember the first time that I got into Clickbank and it was really easy for me to get excited. When I got into Clickbank, it felt like I was a kid trapped in a candy store. I didn’t want to be let out. There are just so many different products to promote because I knew that there are many different sources of traffic on the internet.
These distinct streams of traffic have demonstrated demands for certain niches. It felt like I was shooting fish in a barrel. It was that easy. For example, I would go to a forum and they would talk about how hard it was to brew beer in your basement. Sure enough, I would look for keywords related to home brewing or DIY beer brewing, I would then find all sorts of products on Clickbank to sell to this market.
Again, it’s like shooting fish in a barrel. That’s how I played the game for a long time and I did quite well. However, things began to change when I noticed that a lot of my friends who also promoted Clickbank products started to promote the same product. What gives? Weren’t they making money before when they were promoting many different products to different audiences?
It turned out that a lot of people simply got lazy. Instead of doing the heavy lifting of looking for Clickbank products that appeal to certain audiences and looking for those audiences all over the internet, people would rather look at one number and one number alone. I am, of course, talking about the gravity score of any particular product found on Clickbank’s marketplace.
I noticed that my friends who got lazy and just relied on Clickbank gravity scores ended up making less and less money than before. To make a long story short, a lot of them never recovered. A lot of them eventually got out of Clickbank and started promoting other affiliate marketing platforms. It’s anybody’s guess if they were able to replicate their initial success.
This really is too bad because too many people place too much faith in Clickbank’s gravity score system. Now, please understand that I’m not saying that gravity scores are completely worthless. I’m not making that claim. Nobody can. What I am claiming is that you cannot put all your eggs in one basket.
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