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Bill Darton


Verified premier member | Online @ IBOtoolbox
Member since 6 / 2011

Bulls Eye! 5 Ways to Drive Targeted Traffic to a Website

There's Traffic, And Then There's Targeted Traffic.


So what's in a name? 

Plenty, especially if you're concerned about ensuring that your efforts at attracting the right visitors to your site are not put to waste.  Although this might not matter to a website that promotes a general appeal, it means a lot to websites run by internet marketers and business owners.  Stop wasting your efforts right now and begin driving targeted traffic to your website.  Here are ways how:


Determine your ideal traffic.

Demographics matter. If you're promoting content for twenty-something yuppies, for example, you might waste time trying to market to work-at-home moms. Decide on which group of site visitors will appreciate what your site has to offer.

Know what you want your visitors to do. Do you want them to join your site as members, vote for your site, buy your products? If you know who they are and what you expect of them, you'll find it easier to persuade them.


Decide on the method of 
traffic generation you want to use.

When it comes to
driving targeted traffic to a website, you have two choices of methods; online generation or offline generation. Online traffic generation refers to the techniques you use for attracting traffic using the internet. This can include e-mail campaigns, banner ads, click-through ads, text links, SEO, article writing, etc.

Offline traffic generation is the type of method that involves the use of traditional activities and materials. This can include classified ads, sticker ads, billboards, flyers, brochures, use of business cards, use of traditional media such as TV and radio, fairs and exhibitions.

Each one has its own advantages and disadvantages, depending on what the nature of your website is, how much you're willing to spend and what you're willing to do. Which one you use will also depend on who your
targeted traffic is.


Design an unquestionable ad campaign.

By 'unquestionable', we mean something that presents your recipients a clear idea of what the campaign is about, why they are being targeted and why they will like what you have to offer.

Leave no room for doubt when you're promoting something. Do not lead your readers on just to find out at the end of your ad or e-mail that it was meant for somebody else. Do not waste their time and yours on this useless endeavor.


Allow your website to get bookmarked.

Encourage your visitors to give you a hand by placing a bookmark button on each article that you post on your website. If they like what you've written, they can give it a vote. A good number of votes can send your web page to a popular bookmarking site, where it will be easier for your target audience to find you.


Use specialty groups.

Search for news groups and forums that cater to a specific group of individuals, particularly those whose interests are related to the main subject of your website. If your website is about organic farming, for example, you won't find your
targeted traffic in a site catering to gamers and UFO enthusiasts. Look for categories that are related to your site.

Use websites and membership sites that allow you to participate in a discussion and offer advice, while at the same time promoting a link back to your website.  You can be sure that whoever clicks on your links will be
highly targeted traffic and not just some guy who happened to find your site by accident.


Bill Darton is a Certified eBusiness Consultant. For more info about Internet marketing or building a home business, be sure to visit his website and blog at TriggerSuccess.com

Press Release comments:

Great Info Bill driving traffic. Sharon Naraine

Congratulations Bill on being in the honored spot today (aka FMOTD) in the IBO community. This information is outstanding and folks need to know everything you're sharing. Liked and shared. ~Terri Pattio - MLM Coach/Mentor with a servant's heart/Social Media StrategistTerri Pattio

Very nice Press Release Bill Darton, best tips on driving the right traffic to your site. And Congrats on being Featured Member Of The Day, Go IBO! :DQUEENHAJAR AKANQI

Excellent post; thanks Bill for your informative share on ways to drive targeted traffic to our website ~ Congratulations on being in the IBO spotlight today, as Featured Member for the second time ~ blessings and continued success on your journey to financial freedom!Velma Joseph

Targeted traffic is worth more than any other kind. When you target you are reaching people who have an interest in what you do.

All the advice here is spot on.
Dennis Thorgesen

Great advice Bill, you should be able to generate some fruitful discussions right here on IBO Toolbox.Warren Contreras

Great Press Release. Thank you for sharing Keep up the good work!Bob & Shirley Rushing

Now this is a quality PR right here!

My ex and I would invest hours of time each week to domain research. We would buy domains frequently and often times redirect them to existing capture pages, content or campaigns we had. The name had to fit the landing experience.

We also for 1 opportunity had something like 20 simple funnels feeding into our prospect list for that opportunity. We would split test even the colors of the landing pages and put together content that paired well with the names of the domains.

We all know the best traffic is traffic recommended via a third party validation in which the third party has nothing to gain. Having a premium landing experience is important.

Great PR. I almost wrote one sharing my thoughts/ reactions to it!
Terrance Collins

Very truthful and factual PR Bill, thanks for sharing.How is your business going for youDave Hayes