The butterfly effect: the premise that if a butterfly flaps its wings in the Amazon, there is a hurricane in Canada. Every small change, changes the whole.
But in our own lives and businesses, are there things in the past that you would like to change? Or would you take the more metaphysical view that everything had to happen just that way to get you to this point where you can ask yourself that very question?
As internet marketers we are often bombarded with different products and campaign systems, and some we try, others we don’t. Some campaigns succeed, other campaigns bomb!
Sometimes we might try to break into completely new niches, and get cruelly pushed back. And left to wonder what on earth happened.
Like me, I’m sure when you’ve become a seasoned marketer, you may have a deal or campaign go bad and be left wondering why you even started with this business in the first place. Some of us have several false starts before we find the formula that works for us. We’ve all questioned ourselves at one time or another. We wondered if maybe we should go back to that regular job or that different plan.
You may be asking the question, "If I could, would I go back and change…?" And the simple answer is, if you did that you may never be here at this point asking that question. You would be living a different life, it might be better, it might be worse.
But the past doesn’t actually matter, it’s in the past after all. If you want a different present, a different future, then take your life in your hands and forge the future you want.
If your business isn’t working quite the way you want, then change it. One little change right now, may well lead to a huge change tomorrow, or no change at all, in which case make another change.
Flap your wings as many times as it takes to create your very own hurricane.