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Jonathan Jenkins

Verified premier member | offline
Member since 3 / 2016

Is it Wrong to Promote Products You Don’t Use?

Is it Wrong to Promote Products You Don’t Use?

A lot of marketers don’t believe you should promote a product unless you use it yourself. But this is going to limit your income quite a lot.

For example, if you’re in the internet marketing niche, and you know how to get traffic, you probably don’t need another traffic course yourself. Same thing for a course on building funnels, writing sales copy and so on. You’ve probably already mastered these things, so why would you want to wade through some huge 5-hour course when you don’t really need to?

Maybe you have spotted a hot product that’s converting well and has great reviews. Why not tell your list about it, and include your affiliate link?
Just make sure to take the honest approach with your list. Tell them if you’ve bought the product or not, or if you’ve seen the inside of the product, and if you use it.

Your regular readers are going to understand that a seasoned marketer doesn’t need yet another course on how to build a list.
Letting your list know about new products that you don’t use is entirely ethical if you’re simply honest with them.

And from my own experience, being honest is a huge selling point, resulting in more sales of all the products I promote, whether I use them or not.

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Best wishes,



Press Release comments:

I was taught that those who choose to promote a product they themselves don`t use should do so when they genuinely believe in that product! Those who just promote stuff just to make a buck are the ones I recommend people steer clear from! It helps to have some knowledge of that product even if you`re not using it! Thanks for your thoughts on this topic!Spencer Taylor Jr

Like Francis, I too go back and forth on this issue. I prefer using or trying the product. I have recommended some but always state I have not used. But you have given a whole different angle to this and I appreciate that. Thanks Jonathan. Will share this, I think the issue is importantMicky Gramlin

Yeah, I've waffled back-in-forth on the issue. I 've even said that : it's Wrong to Promote Products You Don’t Use." But I've promoted stuff I haven't bought. I think you're right about being honest about it with people on your list. It's a very good idea to vet the product offering however, make sure it's a quality product, not just hype. Do this, as you must maintain a trust relationship with people with whom you interact.But good thoughts, thank you very much.Francis Cassady

Jonathan: Thanks for the excellent commentary about selling products you don't use.Dorothy Neddermeyer