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Jonathan Jenkins

Verified premier member | offline
Member since 3 / 2016

How to Make Money by Being Weird

How to Make Money by Being Weird
Did you hear about the dairy farm girl who could make her cows follow her about like puppy dogs?
All she had to do was get one or two of them to walk with her, and the entire rest of the herd would fall into place to see where they were going.
After all, they didn’t want to miss anything… like maybe some fresh green grass or alfalfa!
People are like this, too.
If you get a few of them to follow you, then the rest of the herd will follow, too.
Not that I’m calling your customers cows, or anything… but it works the same way with people as it does with cows.
People like to fit in. That’s why they buy the same clothes, get the same tattoos and so forth.
True, everyone thinks they are following their own piper, but in reality they are following trends and doing what the other cows (err, I mean people) are doing.
To stand out from the crowd and grow your own herd of customers, you’re going to have to be different. Typical, cookie-cutter marketing won’t cut it.
Here’s a great example: You see all these online gurus standing in front of mansions or posing with Lamborghinis, and can you tell them apart? Nope. They all look the same.
But what if you’ve got a guy who’s mucking about in the garden, wearing hip boots and planting stuff? Well now, this guy certainly doesn’t seem like all the mansion owning Lamborghini driving gurus, does he?
What if you have a gal who is always pictured on her motorcycle or flying her plane? Again, she stands apart from the crowd.
Here’s what I’m getting to…
To attract a crowd of customers, you’ve got to stand apart from the crowd. Look at what every other person in your niche is doing, and then do something different.
Heck, do the OPPOSITE.
Be a leader not only in your thinking, but also in how you allow yourself to be seen.
Sometimes being different than your competitors is truly your greatest edge.
People will not only take notice of you, but they will remember you and talk about you, too. Unlike all the other people in your niche who become a blur, you are the weird one who stands out, gets noticed and gets followed.
But how do you accomplish this?
You could be controversial. Everyone loves the British Royal Family, right? Well, not David Icke. He has millions of followers around the world. They tune in to see him talk about how the royal family are reptiles out to kill your business. Not my cup of tea, but it’s working for him.
Be the opposite. Like we mentioned earlier, if loads of your competitors like to stand in front of a mansion with a sports car, you get down in the mud and become the anti-guru.
Play to your strengths. Are you especially funny? There is hardly a niche that wouldn’t appreciate some humor.
Be creative. Let your website, your words and everything about you show just how creative you are.
Do you have an unusual hobby, like skydiving or sea horse wrangling? Use it. If I’m searching for information on plumbing - 9 plumbers all look the same and all tell me what a great job they do. The 10th plumber is seen diving out of an airplane holding a pipe wrench to fix my plumbing problem, I’m calling him.
Do you like something others are afraid to admit they like? Maybe you’re a closet Barry Manilow fan, or disco fan. Say so! You’ll suddenly become the most interesting person in your niche.
Do you think that ghosts are real? Or fairies? Do you believe you have ESP or fortune-telling powers? Say so! A contingent of people who either, A) believe as you do, or B) are interested in what you have to say, will follow you.
People need leaders, and they want their leaders to be different from the rest of the herd. This allows them to feel different from the herd, too, even though they are one of thousands following this same person.
No matter how odd, weird or silly your niche or passion, you can build a following if you play to your ‘weirdness.’
Frankly, I think the weirder you are, the better. Take a look around, and you’ll see how marketers cultivate their weirdness and eccentricities into million-dollar fortunes, and there’s no reason why you can’t do it, too.
Plus it’s fun – you get to relax, and ‘let it all hang out,’ and see who follows you.
It’s gratifying to realize that your weirdness is being embraced by your own herd – a herd that will follow you anywhere.
Feel free to post some weird comments below!

Press Release comments:

Thanks for sharing this very interesting press release to the IBO community!ECOPRODS NMJR US UK

Awesome article Jonathan and full of truthRobert Coaster

Loved it John!!! This certainly gives me something to consider...Thanks for the share!!!!!!!Gene Hughes (MD)

Awesome Press Release, Jonathan! Your message reminds me of something I heard a while ago: “Observe the masses and do the opposite.”Patricia Reynolds

In my last offline business I really stood out. You see all kinds of vehicles around town with their vehicles covered with advertising. My vehicles had none. Every vehicle was white with only DOT markings when required. You would have thought I would get no business, quite the opposite was true. I was different and sometimes that is what it takes.Dennis Thorgesen

An article to learn much from thanks Jonathon. Actually, I have always been told that I am a little weird, but putting that weirdness into words has me struggling.Gerald Begg

That press release was right on the mark Jonathan and well written. Very good advice. Thank you.John Williams

Anything that stands out will definitely get more attention. Act funny, make money is what one of my colleagues used to say!Steve Fazia

This is incredibly great advice. Standing out from the crowd and being noticed is a super way to attract customers who will want to stick around and see what you'll do next. It should all be part of our personality. If we have friends who know us and like us for our humor or weirdness, then it is very likely there are a lot of other people out there who would also like to get to know that side of us. Tweeting this so more folks can get in on this fresh way to spice up their marketing.John Kespert

Johathan: Point well made. In AZ injury and malpractice lawyers advertise constantly. One such lawyer with tattooed arms advertises as the anti-lawyer lawyer with disappearing walls and law books. I don't know if he gets more business. But he stands out.Dorothy Neddermeyer