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Jonathan Jenkins

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Member since 3 / 2016

How to Increase Your Profits Right Now

How to Increase Your Profits Right Now

Dan Kennedy tells the story of one of his clients who ran an introduction agency for divorced American men to meet foreign brides. (This was the pre-internet days.)

Dan persuaded his client to raise his price from $395 to $3,995. (Not a typo – he multiplied his price by 10.)

Would you like to guess what happened to sales? Believe it or not, they stayed THE SAME. But of course the owner made a LOT more money – ten times as much, to be exact.

Most marketers look at what their competition is charging, and they charge about the same. But what they don’t realize is their competitors probably did the same thing.

There’s a pizza place in a major city that has probably 100 competitors. Yet this pizza place outsells all of them, and does it without offering coupons or special deals, either.

How do they do it? Positioning. They claim to be a ‘gourmet’ establishment, and they charge more than any of their competitors.

Sometimes you just need to establish yourself as the premium option to set yourself apart. Other times you might need to add something to your product or service, such as personal involvement, to make it exclusive.

If you’re competing on price alone, you’re never going to do well. But if you can reposition your offer so that you can charge more – maybe even twice as much or five times as much – then you become the gold standard that people want.


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Press Release comments:

People have the idea when marketing that if you're asking a low price people will pull out their credit cards and pay, but some people equate quality with price.Dominic Goss

I recommend the Post article where internally you can make long texts upload video and contact form, and your business becomes viral ... and beyond this earnings every time you receive Like ... you also have the video call with integrated payment for advice ... and all these digital tools are FREE ... find info on my profileRoberto Gianella

Spot on Jonathon. Undercutting positions you with the garbage business and deadbeat clients. Being the best and charging the most is the way to go.Tom Riach

I live in Portland Oregon and the California Pizza Kitchen is a prime example of your theory at work.Warren Contreras

Interesting idea Jonathan, it's similar to the "Work Smart" methodGraham Commander