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Francis Cassady

Active contributor | offline
Member since 8 / 2016

Growth Hacks?

Francis Cassady 032620

Growth Hacks?

Two strategies, sometimes referred to in the IM industry as growth hacks,are the Content Marketing and  SEO.

 These are marketing techniques you can use to  more quickly increase your exposure and create a more personal clientele.

But SEO and Content Marketing comes with some internet marketing experience.

In the mean time,as you get a feel for your internet business ,you’ll find yourself taking an approach of gradually increasing your online presence.

 This is done by writing valuable niche articles and using search engine optimization or SEO, to raise your online position for the niche article.

Content marketing and SEO works at the onset, because they allows fledgling affiliate marketers to advance their online affiliate business without a significant budget.

 Social media also becomes an important affiliate marketing platform, as IMers can advertise gratis and start the building process. 

Social media becomes important as fledgling marketers use Facebook relevant Groups. Also, ditto for Twitter, Instagram, and other social media, like IBOtoolbox for example.

Content Marketing 

Recall,Content Marketing means simply creating lots of value on your website by writing relevant high quality blog posts, videos, articles,audio and features.

The objective  is to brand yourself ,you do that by making noise.

Your content is what demonstrates your knowledge and becomes the way to make the noise.

You don't have to be an expert when you start, but you'll become one as you commit and become a viable content Marketer .

The key is to build trust and authority,the combination will validate your  brand and website.

Obviously, more validation mean more visitors to your site.

But you'll need to keep in mind, that more validation requires more responsibility.

Validation means the products and services you recommend will be be taken more seriously by your visitors.


Niche Authority

Validation will foster niche authority.

This establishment of niche authority is what will eventually encourage people to sign up to your mailing list,and motivate other niche affiliates to work with you. 

Establishing niche authority is what will raise the number of visitors you entertain per day.

The establishing of niche authority also raises your name, as well as,  your brand.  

From a pure SEO perspective,Google rewards blog posts of 2000 words or more, and the post must be unique .

Keep in mind,the long posts that are SEO oriented, and written for keywords,are ranked higher in SERP and if high enough, can produce signups and sales.

Shorter more value-add articles are better for your readership, your brand, and your company. They will generate PageRank,as your readership expands.

You basically brand with the shorter something-to-say articles that can help others.

The longer more in depth article that the Google bot looks for establishes SERP, and gets searchers directed to it by the Search Engine.

Both types can be SEO oriented. But PageRank for niche keywords,and SERP for product and services keywords.

Social Media

Join social media sites as well, but be sure that you provide value before you add independent affiliate links.

Remember,the key to a viable affiliate marketing business is interaction,establishing trust,and  gaining followers. 

You know that as you add value consistently, and you gradually build an audience that trusts you,they will trust the products and services you promote.

 From a value-add perspective  and building interaction and trust, social media marketing is much like content marketing.


Pay per click advertising or PPC, is an internet advertising technique used to direct traffic to landing pages,sales pages, or websites,when a link is clicked in a PPC Advert. 

The advertiser pays a publisher,like a website owner, PPC Ad network, or PPC Search network.

Google Ads and Facebook Ads are two huge PPC networks.

Keep in mind, that PPC adverts are very much Keyword oriented especially in the title.

Adwords places your adverts alongside specific searches right on the Search Engine Results Pages or SERP,in the right-side column,top of page and bottom of page. 

Facebook places adverts on the desktop news feed,right-hand column, mobile news feed, and the instagram mobile.

PPC is the most efficient internet marketing advertising technique to get highly targeted traffic.

These are probably not good PPC advertising networks with which to start affiliate marketing PPC advertising. 

The reason is that they're too competitive and too expensive. Here are some alternative PPC networks:

Bing      https://secure.bingads.microsoft.com/

Yahoo   https://advertising.yahoo.com/

Yahoo Gemini  https://gemini.yahoo.com/advertiser/home

Adroll    https://www.adroll.com/

PPC is the most effective way to to get a targeted audience to find your advert and click on your affiliate link. 

This is because these customers are actively searching for the solution to their problem. 

The  PPC  network is able to direct customers right to your advert.

As enquirers are interested in finding a solution to their problem,by purchasing your product or service,or signing up as a lead.

PPC is efficient,both from a conversion and cost perspective, because it directs only the people most likely to buy your product or service, or sign up as a lead.

PPC requires keywords and keyword phrases just like you use with content marketing and SEO.

The most popular and competitive keywords cost the most per click. 

Your relative position depends on the bid you make based on the keyword or keyword phrase.

You target phrases for which only your potential buyers would search.

You can use Google’s negative keywords' tool to filter anyone who uses the term "free" in their search entry. 

Remember,the most significant,and free, keyword research tool is Google Keyword Planner. 

Just go to Google Ads,under "Tools" click "Keyword Planner",Click the ? for "Search for new keywords using a phrase,website,or category",then in the "Your product or service" box type your general keyword. 

So you would type "weight loss",go to the bottom of the page and click  get ideas.     

When you encourage others, you in the process are encouraged because you're making a commitment and difference in that person's life. Encouragement really does make a difference. Zig Ziglar

Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. 

Fran Cassady

Cassady Online LLC

Cassnethosting, Frassadys.com, and StartYourOwnBizNow.com   

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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.In 2013 I started an online business,Cassady Online LLC, main sites are Startyourownbiznow.com,Frassadys.com and Cassnethosting.com-a professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer. 




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