Francis Cassady 062920
Marketing Piece Is Secondary
Copywriting is an essential part of internet marketing, as is content marketing.
Copywriting and content marketing,a predominant part of which is blogging, but they aren’t the same.
But they’re often used in the same context.
Content marketing is used for articles,videos,audios,blogs, product reports,reviews, press releases,white papers and eBooks.
Generally,content marketing is used to help and enhance your customer's knowledge of your niche's products and services.
Content marketing is use to elicit influence, elevate your name and establish brand.
The marketing piece is secondary to the value-add piece.
Copywriting,on the other hand,is written to an enquirer of your products or services, with the intent,to get them to take immediate action.
Copywriting is to get leads,social media followers, conversions and of course all-important sales.
Copywriting is really all about persuasion and also a bit of push.
Obviously, the objective of any business is to get clients to take action.
Copywriting is used for squeeze pages, landing pages,email campaigns, sales pages, thank-you pages and webinars.
Also,copywritng is used for offline adverts in newspapers,direct mail, TV,radio,and magazines.
So if you're a content marketer the predominate focus is:
valuable content that compels
content focused on engagement,relevant information,entertainment and training
oriented to human beings not search engines
content that builds relationships,lite on the marketing
However, experienced content marketers are able to combine the two to their advantage,to get signups,leads,and conversions.
They'll integrate the copywriting techniques into their articles.
But the focus for content marketing is still about helping customers and building brand.
When you incorporate SEO in your article, you are really doing a hybrid style of content marketing and copywriting.
Primary concerns of content writing,is orienting your blog to your prime concern.
As experience grows, so does your ability to use the SEO tool for that integration without disrupting the flow or purpose.
Get that integration down pat, and you will become a much more efficient content marketer.
But good copy writing can be a more challenging piece, because you must establish skill before you can persuade.
Content marketing is always more technically oriented,especially with SEO added.
The persuasion piece of the marketing effort is left to the deft hands of the copywriter.
That's why copy is often neglected because of the extra expense, or skill involved a compelling presentation.
Copy writing is a critical piece in the IMer's or SBO's sales funnel.
Experienced copywriters know their value because their words will have an important beneficial effect on your conversion rates.
Some marketers begin constructing their own copy.
Obviously, a good content writer can learn to write copy.
Most single operation web owners will learn this piece, and write their own copy until they can afford a professional copywriter.
One good thing about the pervasive internet, is that you can get fairly decent copy writers fairly inexpensively.
Amateur copy is usually discovered by a lack of succinctness.
Phrases can always be made more relevant to your avatar.
As a small business owner,webmaster,or content manager,you always want to improve,and you improve by doing.
It's the little details that are vital. Little things make big things happen. John Wooden
Here's a copy of "Getting Started as a Freelance Writer" I promised you in the Intro.
Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it.
Cassady Online LLC
Cassnethosting, Frassadys.com, and StartYourOwnBizNow.com
Lots of IM Tools and Freebies
If you're looking to generate an additional income or wish to get started online, I'll share with you, a simple system which is helping people achieve their financial goals. Please take a few minutes to see how you could benefit by clicking the links below, or click here for important information.
Marketers and Investors
From Cassady Online LLC, Sound Investments- Karatbars
Karatbars distributes gold bars through affiliate marketing efforts. Become an affiliate or buy grams of gold as an investment.
Receive 100€ coupon code for free when joining Karatbars free as an Affiliate or an Investor or both.
Karatbars also has a partner Crypto-currency company which supports primarily KCB gold-backed digital coin called Karatbits.
I will give you a 3 percent discount on the purchase of a VIP package or the purchase of any classic card.
Call me 763 257-4094 or my partner Martha on 845 750-0778 for more info.
Udimi conversions rates are high 10 to 50 percent per run and most Advertisers get sales as well.
So you can join Udimi for free and you'll get significant opt ins to your MLM, Service or Product Offering.
But I want to encourage you to come in as a Prime member, because of the significant benefits that accompany Prime.
Paid Targeted Traffic
Get a steady flow of visitors delivered daily!
With our unlimited campaigns there is No Cap on the amount of traffic you receive.
Please Like and Join my YouTube Channel, then ring the bell, great IM information and outstanding paid and unpaid IM tools, thank you very much in advance! If people like you, they'll listen to you, but if they trust you, they'll do business with you. ZigZiglar
Francis Cassady's Bio
I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.In 2013 I started an online business,Cassady Online LLC, main sites are Startyourownbiznow.com,Frassadys.com and Cassnethosting.com-a professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.