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Dave Marzion

Active contributor | offline
Member since 7 / 2012

Your Opinion Does Not Matter

Amazing products go undiscovered and companies go broke every

single year because of people’s opinions.

Your opinion does not matter. People are afraid to push the envelope

with their marketing because of all the opinions in the way.

And it’s not just entrepreneur opinions that bankrupt businesses either. It’s entrepreneurs who listen to their customers’ opinions.

Customer opinions don’t matter either. Not all the time. When you

survey your audience on Facebook or with an email and they boldly tell

you that your new sales letter or video or marketing campaign is not attractive to them, remember this:

What your audience says and what they do are

sometimes entirely different.

You know this, right? You ask people if they will buy XYZ and they

all yell YES! But then you release it and…crickets. Or people will tell you

they don’t like your new funnel, but $150 per customer later, you take that

opinion all the way to the bank!

I once worked with a new startup company called Rippln, and one day

they got written up in TechCrunch, a huge tech blog. 

Many only dreams about having their start-up talked about in TechCrunch. 

So that was exciting…until they realized the article title was “What Not to Do in Your

Start-up Promo Video.”

An opinionated writer gave his opinion about the video I had created

and why it wasn’t working and shouldn’t be emulated. Except he was

completely wrong. In the first seven days, we had over 150,000 people

sign up, and within 6 weeks over 1,500,000! We had the attention of the

press and social media, and organic virality.

When I started the split tests for our first WolfPack Media newsletter, 

I had an opinion about every split test we tried. Guess what? I was

wrong about 80–90% of the time.

This should encourage you because it means you don’t have

to “read the stars” to be successful in business. It means that if you’re

willing to put your opinions aside and follow the math, the money, and

the data, you too can leverage the marketing secrets from a good book. 

“The path is math.” Not an opinion.

Watch what people do with their credit cards. Put your opinions aside,

and don’t be afraid to use the methods that have millions of dollars of

evidence to back them up.

Thanks for reading and I wish you the best in your business.

Dave Marzion

CEO: WolfPack Media Solutions

PS. Please join me at an important webinar: It's FREE and it will

hugely informative! Something incredible is going to happen that you

should be aware of!


Press Release comments:

Interesting article Dave. I can certainly relate to much of what you say, opinions come in all shapes and sizes, some well-informed, many less so. The motto 'all publicity is good publicity' comes to mind.Tom Riach